Mercedes partners with Google to bring Maps and YouTube into its vehicles

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Mercedes-Benz and Google have struck a long-term partnership designed to give the German automaker management over its IP and market whereas providing drivers navigation, maps and YouTube offered by the tech large.

It’s an uncommon deal that makes an attempt to strike a Goldilocks-type steadiness between providing the Google companies shoppers need with out ceding management over all the working system within the automotive.

“It is a licensing settlement that may be a “win-win” for each events,” Mercedes-Benz CEO Ola Källenius stated throughout a press briefing Wednesday throughout an occasion at its analysis and improvement middle in Sunnyvale, California. “We’re the total architects of the stack.”

Calling it a licensing settlement is correct, however maybe downplays the connection. The partnership will bring the Google Maps platform, Cloud and YouTube into future Mercedes-Benz vehicles outfitted with the automaker’s nest-generation working system known as MB.OS. Merecdes may have entry to Google’s geospatial providing, together with detailed details about locations, real-time and predictive site visitors data and automated rerouting. Mercedes-Benz will use Google Maps knowledge to allow assisted driving options reminiscent of automated pace changes earlier than intersections, roundabouts or curves.

However as Google and Alphabet CEO Sundar Pichai famous the partnership will prolong past this.  

“As well as to enabling Mercedes-Benz to design a personalized navigation interface, we’ll present our AI and knowledge capabilities to speed up their sustainability efforts, advance autonomous driving, and create an enhanced buyer expertise,” Pichai stated in an announcement.

Mercedes-Benz has been engaged on its personal MB.OS working system for a number of years now. That working system will launch within the next-generation of Mercedes vehicles (internally known as MMA), that are anticipated to go into manufacturing in the direction of the tip of 2024.

Mercedes stated it has constructed the Linux-based system on its personal, and designed it in a method that may help third-party apps and companies like these offered by Google. As an illustration, Mercedes stated it plans to construct its personal branded navigation utilizing new in-car geospatial knowledge and navigation capabilities from Google Maps Platform.

Nonetheless, prospects gained’t have to wait years to expertise the primary fruits of the partnership. Mercedes stated Wednesday that beginning at the moment, the automaker will give prospects entry to preliminary new options like Place Particulars, offered by Google. The brand new function shall be offered through an over-the-air software program replace.

The precursor to MB.OS will even present up later this yr within the new Mercedes E Class. In that system, prospects shall be in a position to entry apps like Tiktok and Zoom from the automotive’s infotainment system.

The tip recreation is excessive stakes. Mercedes needs its MB.OS to be so compelling, drivers now not decide to use middleware merchandise like Apple CarPlay and Android Auto, which mirrors their smartphones to the automotive’s infotainment system.

I imply, that’s that’s the final objective of MB.OS finally, it will create a buyer expertise so there’s no want to plug in your cellphone.” CTO Markus Schäfer stated Wednesday on the occasion. 

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